challenges
Due to a massive shortage in the automotive technician field and the increasing complexity of modern vehicles, it is more imperative than ever that BMW Centers are staffed with qualified technician talent.
Challenges in identifying the unique cultures, processes, and benefits that make up a BMW Authorized Center’s employment value proposition needed to be addressed. Additionally, the BMW employment brand needed to become more visible to prospective Technicians and made accessible to those with false presumptions of its exclusivity.
solutions
Recruitment Consultation
rpc provided concise action plans that helped strengthen the awareness of BMW Authorized Centers’ employer value propositions within their local communities. This plan maximized interaction between the BMW Center personnel and talent resources.
Talent Sourcing and Recruiting
Quality talent was recruited through relationship-focused communication, follow-up and follow-through. The management of multiple sales funnels, targeted brand marketing, in-depth screening and interview process, and establishment of relationships with automotive education programs nationwide.
Brand Marketing and Outreach
Prospective candidates were engaged through customized job descriptions, proactive social media outreach, optimized job posting, and creation of collateral in alignment with BMW marketing efforts by the regional recruiters.
Workshop Hosting
Using extensive experience facilitating, hosting, managing, and attending career events of all scopes, rpc successfully ensured visibility of the true BMW employment brand.
