challenges
Verizon Wireless wanted to better understand gaps around marketing skills and aptitude, leadership capabilities, and their overall retention rates of current marketing employees. Their goal was to ultimately create solutions to better close these gaps.
The Verizon Program was built to focus primarily on identifying opportunities in and improving leadership, marketing and employee retention, and to identify high potential employees based on performance. rpc needed to steer leaders through identifying trends in performance and delivering solutions, normalize and workaround incomplete datasets and filling gaps where required.
solutions
rpc created and conducted surveys and provided data analysis via a streamlined dashboard to gauge the capabilities, potential, and competency of current employees. Based on the results, rpc suggested methods to improve findings, including training, coaching, and which groups of employees to target. Data was able to identify the specific weaknesses of employees to better deploy cost-effective and consistent trainings.
rpc consolidated employee data and provided detailed data insights in a robust dashboard. rpc worked with Verizon on establishing performance benchmarks to meet these set targets.
rpc utilized the latest BI and analytical tools to measure employee productivity and satisfaction to gauge their level of engagement in the job.
rpc used predictive analytics to customize training content that better met employee learning styles at an individual level. rpc supported Verizon in analyzing patterns and prescribing solutions to improve content where relevant. The outcome not only led to a decrease in attrition but improved employee performance, satisfaction, and efficiency in roles.
