challenges
The Verizon Way of Marketing (VWoM) is a foundational course, mandatory across the business for all Verizon marketers. The course involves content around collaboration, brand personas, and understanding how the company’s marketing efforts apply to employees and customers alike.
Due to the importance of this class, Verizon needed to make a maximum impact on employees while they are away from their day-to-day operations attending the course.
rpc placed and trained facilitators to deliver the course in a way that would better engross students in the content, bringing an otherwise static topic to life through engaging training.
solutions
External Knowledge Base
With extensive experience in learning and development, our team was able to take a detailed approach to assessing the client’s current facilitation program. This way, our team could coach to best practices and develop innovative ideas to better deliver content in training coursework.
Facilitator Placement
The expansive rpc network of dynamic facilitators, with a broad range of experience delivering content in a way that provides high impact to clients and their attendees, ensured that we were able to select the right trainers in each environment.
Logistical Support
Our team was able to support the facilitation team in all aspects, from scheduling the attendance of the train-the-trainer class to providing relevant class materials and assistance booking travel to ensure that facilitators were comfortable, on time and ready to go.
